Rules are what the artist breaks; the memorable never emerged from a formula.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Most people don't care who's in charge as long as someone is.

In my experience, it is entirely possible to watch something happen and not to see it at all.

The more unknowable the mystery, the more beautiful it is.

What makes vanity so insufferable to us, is that it hurts our own.

Every human body has its optimum weight and contour, which only health and efficiency can establish. Whenever we treat women's bodies as aesthetic objects without function we deform them.

Was that suit made to order? Where were you at the time?

I literally paid my way through the University of Texas with my umpiring.

No one can question the talent of India's youth after the success of the Mars Mission. Everything indigenous!

I think we have arrived at the stage where we are making it too complicated. I know guys who can't play two rounds before running to their teachers.

I put my pants on just like the rest of you - one leg at a time. Except, once my pants are on, I make gold records.