It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

Not every story started off big enough to notice.

Ill seemes (sayd he) if he so valiant be, That he should be so sterne to stranger wight; For seldom yet did living creature see That courtesie and manhood ever disagree.

Badly off as the men...were in your day, they were more fortunate than their mothers and wives.

She was no longer wrestling with the grief, but could sit down with it as a lasting companion and make it a sharer in her thoughts.

I am more comfortable on set than I am in my own home.

How could homosexuals possibly srew up the sanctity of marriage any worse than heterosexuals?

I tend to do things that I'm very frightened of. That's what I do.

Page one of any economic plan to get America working is to give a pink slip to the current resident in the White House.

He, who will not pardon others, must not himself expect pardon.

He that rightly understands the reasonableness and Excellency of charity will know that it can never be excusable to waste any of our money in pride and folly.