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William Bernbach Quotes: We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
         

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.


William Bernbach
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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.



You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.





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Men are fickle creatures, capable of kindness and compassion yet fascinated by the basest atrocities.

Men are fickle creatures, capable of kindness and compassion yet fascinated by the basest atrocities.



... You make me feel as if I am a bird soaring in the sky. When you are not with me, I am bound to the ground." He touched her soft cheek. "I want you to marry me, Ruby. Will you?

... You make me feel as if I am a bird soaring in the sky. When you are not with me, I am bound to the ground." He touched her soft cheek. "I want you to marry me, Ruby. Will you?



Women have their own braveries, their own mighty courageousness that is of woman, and not to be compared with the courage shown by man.

Women have their own braveries, their own mighty courageousness that is of woman, and not to be compared with the courage shown by man.



There are few positions less inspiriting than those of a discomfited party.

There are few positions less inspiriting than those of a discomfited party.



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Confidence is a characteristic of a positive attitude. The greatest achievers and leaders remain confident regardless of circumstances.

Confidence is a characteristic of a positive attitude. The greatest achievers and leaders remain confident regardless of circumstances.



Do you want to be right, or do you want to be happy? Forgive yourself and stop punishing yourself.

Do you want to be right, or do you want to be happy? Forgive yourself and stop punishing yourself.



Tragically, the White House Task Force on Disadvantaged Youth reported that one-quarter of our young people are at serious risk of not achieving productive adulthood.

Tragically, the White House Task Force on Disadvantaged Youth reported that one-quarter of our young people are at serious risk of not achieving productive adulthood.



Memory is like all other human powers, with which no man can be satisfied who measures them by what he can conceive, or by what he can desire.

Memory is like all other human powers, with which no man can be satisfied who measures them by what he can conceive, or by what he can desire.




Quote Description


This page presents the quote "We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.". Author of this quote is William Bernbach. This quote is about mold, statistics, public opinion, busy, listening, forget, measuring,.