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Marketing Quote of the day
Going full steam ahead.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
If you make listening and observation your occupation you will gain much more than you can by talk.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Everyone sees what you appear to be, few experience what you really are.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Marketing is a race without a finishing line
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Don't use big words. They mean so little.
Advertising is legalized lying.
The more informative your advertising, the more persuasive it will be.
Don't hate what you don't understand!
Those who stop marketing to save money are like those who stop a clock to save time.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
It's hard to find things that won't sell online.
You can fool all the people all the time if the advertising is right and the budget is big enough.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.
Marketing is too important to be left to the marketing department.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
Don’t optimize for conversions, optimize for revenue.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
The key ingredient to better content is separating the single from the stream.
Marketing is everything and everything is marketing.
I think that the art of marketing, the art of promotion and the art of storytelling is definitely elevated and we have to get better every year.
You can't sell anything if you can't tell anything.
You must make the product interesting, not just make the ad different.
If your business is not on the Internet, then your business will be out of business.
The aim of marketing is to make selling superfluous.
Your brand is what people say about you when you're not in the room
We are selling dreams. We are merchants of happiness.
Bring the best of your Authentic Self to every opportunity.
Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.
Business is not about money. It's about making dreams come true for others and for yourself.
The way you can understand all of the Social Media is as the creation of a new kind of public space.
Pop culture is not about depth. It's about marketing, supply and demand, consumerism.
I think putting labels on people is just an easy way of marketing something you don't understand.
We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.
Twitter is not a technology. It's a conversation and it's happening with or without you.
The future of content marketing is in your hands.
We have reached a strange new place in marketing when tweets become full-page print ads.
Confidence is the immaterial residue of material actions. Confidence is the public face of competence.