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Marketing Quote of the day
Going full steam ahead.
Fear is the Fatal killer of Desire.
In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual…
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
When I got old enough to date, I realized that Valentine's Day is just a commercial marketing scam to make men feel bad. So I let my boyfriends off the hook.
You have a very high probability of your quote and your name being distributed, posted, and shared around the world!
If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Tweet others the way you want to be tweeted.
Are you ready to get BOLD?
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
I'm a Marketer, I don't believe in Brands, but I believe in Quality and quality has different definitions
Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
Focus your business on what you do best. Let everyone else worry about the rest.
People need to be educated so that they can make intelligent moral choices
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
Having a me-too brand is a death sentence.
Cookie cutters are for baking, not branding.
Speak with caution. Even if someone forgives harsh words you've spoken, they may be too hurt to ever forget them. Don't leave a legacy of pain and regret of things you never should have said.
Tweet others the way you want to want to be tweeted.
We all have a responsibility with the words we post on the internet. If you wouldn't want your mother, daughter, sister or friend to read it, don't post it.
Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation.
Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.
Improvement is not enough, you also need innovation.
IT’S THE HOME OF THE FUTURE!! WHERE YOUR SAFTY IS ASSURED, AND YOUR HAPPINESS IS GUARANTEED!!
All selling should spring from service
Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.
You are your greatest product and behind every book lies an author who wrote it.
Saying, “I don’t have time for CRM.” is like saying, “I don’t have time to look at my GPS app because I am too busy trying to figure out the best way to get from here to there.
Trusted relationships are the essence of a brand
Needs are imposed by nature. Wants are sold by society.
Network marketing is not for everyone because, NOT EVERYONE has goals. Stop trying to make everyone around you goal-oriented.
Keeping or holding on to a concept shows belief but building or adding to it shows confidence and depth of character.
I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.
Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
American diversity rarely applies to money and success.
You may start small but don't stay small
You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
How do you sell emptiness, vulnerability, and nonsuccess?