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William Bernbach Quotes: In advertising, not to be different is virtually suicidal.
         

In advertising, not to be different is virtually suicidal.


William Bernbach
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"William Bernbach Quotes." Quoteslyfe.com, 2024. Mon. 29 Apr. 2024. <https://www.quoteslyfe.com/quote/In-advertising-not-to-be-different-is-1153284>.





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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.



You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.





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Seriously I suspected I was a good actor, though I didn't know it during 'Monsoon Wedding.' Now I realize the more I learn, the less I know about acting... and life.

Seriously I suspected I was a good actor, though I didn't know it during 'Monsoon Wedding.' Now I realize the more I learn, the less I know about acting... and life.



My fear of anger taught me nothing.

My fear of anger taught me nothing.



Two half hitches around the horn will hold the devil as sure as you're born.

Two half hitches around the horn will hold the devil as sure as you're born.



The whole climate of thought will be different. In fact there will be no thought, as we understand it now. Orthodoxy means not thinking - not needing to think. Orthodoxy is unconsciousness.

The whole climate of thought will be different. In fact there will be no thought, as we understand it now. Orthodoxy means not thinking - not needing to think. Orthodoxy is unconsciousness.



The challenge is not so much to change the sound. The challenge is to connect and to create something special.

The challenge is not so much to change the sound. The challenge is to connect and to create something special.



I think the idea that a society has to be responsible for all of its citizens, those who do well and those who do not, is really a precondition of a good society.

I think the idea that a society has to be responsible for all of its citizens, those who do well and those who do not, is really a precondition of a good society.



Jeff Sessions wished he wasn't the attorney general. The president Donald Trump has the most incompetent cabinet in history, and he's unhappy with only one of them. Only Jeff Sessions.

Jeff Sessions wished he wasn't the attorney general. The president Donald Trump has the most incompetent cabinet in history, and he's unhappy with only one of them. Only Jeff Sessions.



You've got to learn to leave the table When love's no longer being served".

You've got to learn to leave the table When love's no longer being served".



It behooves our citizens to be on their guard, to be firm in their principles, and full of confidence in themselves. We are able to preserve our self-government if we will but think so.

It behooves our citizens to be on their guard, to be firm in their principles, and full of confidence in themselves. We are able to preserve our self-government if we will but think so.




Quote Description


This page presents the quote "In advertising, not to be different is virtually suicidal.". Author of this quote is William Bernbach. This quote is about advertising, marketing, suicidal, suicide, different,.