Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

We can change our own life and ultimately change the world.

Selfishness creates greed and greed destroys the soul.

What if I got hit by lightning while walking with an umbrella? Ban umbrellas! Fight the menace of lightning!

Canada's climate is nine months winter and three months late in the fall.

Meanness is incurable; it cannot be cured by old age, or by anything else.

I don't want to spend my life explaining myself. You either get it, or you don't.

I wouldn't do the movie unless I thought it had a chance to be good.

If the whole world is a battlefield, then the United States is also a battlefield.

To my mind, an adventure is something a person willingly undertakes.

Prove to me that you're no fool Walk across my swimming pool.