If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

To bring out a new technology for consumers first, you just had a very long road to go down to try to find people who actually would pay money for something.

My parents did divorce, but my dad has always been present for me and loving me and my mom as well when she was alive.

The gap between brute power and human need continues to grow, as the power fattens on the same faulty technology that intensifies the need.

My name ain't Steve Miller, but I fly like an Eagle.

I'm interested in the movement of the eyes across the painting.

Anybody can act violently - there is nothing to it; but not every person is able to destroy his enemy with words.

I realize after spending so long working with images, semiotic deconstruction and redeployment becomes second nature. We all speak with images. I guess I look at everything sideways nowadays.

All trials are trials for one's life, just as all sentences are sentences of death.

I also want to make sure that when we debate these things [hackers attacks], that we actually have the facts that are very clear in front of us to have this debate.

I abused my body so much throughout my career that I am literally held together by glue. The stuff I took thickens the bones and reinforces the tendons.