Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

There is no branch of mathematics, however abstract, which may not some day be applied to phenomena of the real world.

I was in charge. Of it all. All the time. For ever.

Kids are more advanced these days. The teenage years now start at 11.

Everyone would have bigger and safer cars if they didn't have those CAFE standards: corporate average fuel economy.

The emancipation of women from intemperance, injustice, prejudice, and bigotry. see Edgar Y. Harburg, We Gotta be Free

Women, stop buying the lingerie. Stop buying it right now. Oh, it's a big rip off. Oh my god, $18 bucks for panties this big? Come on, one trip through the dryer, and it's a frilly bookmark.

Our job is to record, each in his own way, this world of light and shadow and time that will never come again exactly as it is today.

Laugh often, long and loud. Laugh until you gasp for breath.

Focusing on the customer makes a company more resilient.

John Adams was a farmer, Abraham Lincoln a small town lawyer. Plato and Socrates were teachers. Jesus was a carpenter. To equate wisdom and judgement with occupation is at best insulting.