Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

I knew I loved youwhen 'home' went from being a placeto being a person.

The greatest truths are the simplest and so are the greatest men.

The only reason why anything virtuous or lively survives in us is this, 'the LORD is there'" (Ez. 35:10)

A word is dead when it is said, some say. I say it just begins to live that day.

It was from Handel that I learned that style consists in force of assertion.

We need to call sin what the Bible calls it and not soften it with modern expressions borrowed from our culture.

You don't begin to live, until you've lost everything... I've lost everything three or four times. A perfect place to start.

It is by means of these that we attain perfect love, through the grace and compassion of our Lord Jesus Christ, to whom be glory through all the ages. Amen.

I see money as a reflection of how much impact you're having on the world. I see money as a metaphor in a way.

You have to eat your technique. Digest it. It's in your blood, but you're not concerned with it anymore.