Jeff Bezos Quotes

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

Everything you are comes from your choices.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

The human brain is an incredible pattern-matching machine.

Your brand is what people say about you when you're not in the room

Obsess about customers, not competitors.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

Entrepreneurs must be willing to be misunderstood for long periods of time.

People who are right most of the time are people who change their minds often

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Things never go smoothly.

Determine what your customers need, and work backwards.

If you think about the long term then you can really make good life decisions that you won’t regret later.

Cleverness is a gift, kindness is a choice.

Above all else, align with customers. Win when they win. Win only when they win.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

We are our choices. Build yourself a great story.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

What's dangerous is not to evolve.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

Focusing on the customer makes a company more resilient.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

Though we are optimistic, we must remain vigilant and maintain a sense of urgency.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

I’d rather interview 50 people and not hire anyone than hire the wrong person.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

Life's too short to hang out with people who aren't resourceful.

The great thing about fact-based decisions is that they overrule the hierarchy.

We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

Every new thing creates two new questions and two new opportunities.

You don't choose your passions; your passions choose you.

Go to bed early and wake up early. The morning hours are good.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

If you want to be inventive, you have to be willing to fail.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

If you only do things where you know the answer in advance, your company goes away.