Branding Quotes
Branding Quote of the day
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Brands and branding are the most significant gifts that commerce has ever made to popular culture.
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.
Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead Birds.
Personal branding is about figuring who you are and what turns you on and then monetising it
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Branding is not about what something says or what it means, but how it makes us feel.
There is no border. I'm branding my films as Malay cinema, but it's just about cinema. Everything that I make is about humanity's struggle, so there is no border, really.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
I join you therefore in branding as cowardly the idea that the human mind is incapable of further advances.
Branding is everything. A young girl once came up to me and told me I could be famous because I looked just like Richard Branson!
There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
Just as we leave the effects of our work behind in results, we leave the effects of our interactions with people in their hearts, minds, and souls.
USA does such a great job sort of branding and packaging their shows and you know, they move and they sort of you got to keep up, you've really got to keep up with the train.
The press needs stories constantly. No need to bleed, just feed. Branding will keep you standing... Get press not stress.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
Personal branding is one thing that you just can't do well on your own. You are too close to it.
Branding is quite an important thing. As an artist, you want to be able to explore facets of yourself.
So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.
We had a branding problem. We have allowed ourselves to be branded by our tragedies. If you said 'Oklahoma City,' chances are the next word out of your mouth was 'bombing.'
Feminism doesn't need re-branding. It names a problem and it is an uncomfortable truth for many
I am never going to do an Empire Strikes Back ending again in a game, even if they put branding irons to my feet.
