A brand should strive to own a word in the mind of the consumer.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

I never think of the future - it comes soon enough.

If you are to be, you must begin by assuming responsibility.

Don’t make me climb across this desk and slap you, because I will.

Just as you dress for the occasion you should undress when reading erotica.

Only stupid people are changed by success.

I'm confused tell me where we go wrong? I was sure that I would be with you for so long.

My love is selfish. I cannot breathe without you.

I believe in the directorial point of view and directorial choices.

You can have all the money in the world. You can be a multi-billionaire, but if you do not have your health it means nothing. Your health is the No. 1 important thing in your life.

We are the echo of the future.