To be an excellent leader, you have to be a superb follower.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

The word of God is a certainty.

It's hard to be a dreamer sometimes. I'm tired.

You walk a fine line between beautifully macabre and uncharacteristically psychotic.

Why didn't my father get to give Mom the fairy tale? Why do most people fail to give each other the fairy tale?

Nothing can help my comedy.

I know of no human being who has a better time than an eager and energetic young reporter.

Heroes do extraordinary things. What I did was not an extraordinary thing. It was normal.

I vow to live fully in each moment.

We ignore our feelings a lot, I realize. Many of us have to... until they really bite us in the butt.

I think my wife and my kids are incredibly good to allow me to stay in public life given that they have to cop a whole lot of collateral attention that, being human, they'd rather not get.