Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Treat your employees like customers.

From loss breeds new opportunity

WE KNOW YOU ARE SURROUNDED BY DARKNESS... IN THE TERROR FOREST! WE HOPE FOR MOONLIGHT!

Words are changing. I find that old expressions are outdated, so when I write something, I try to find a new expression that hasn't been born yet. It's difficult.

We have a strange illusion that mere time cancels sin. But mere time does nothing either to the fact or to the guilt of a sin.

Bring a wife home to your house when you are of the right age, not far short of 30 years, nor much above this is the right time for marriage.

Conversation without you trying to be sexy can still come off as very sexy. Trust me!

I believe there are more urgent and honorable occupations than the incomparable waste of time we call suffering.

Live every week like it's shark week.

I don't object to nine aces in one deck. But when a man lays down five aces in one hand... and besides, I know what I dealt him!

An ivory tower is a fine place as long as the door is open.