The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

Treat your employees like customers.

For lovely eyes, seek out the good in people.

Idiot people like Angel Delaporte who look for a supernatural reason for ordinary events, those people drive Misty nuts.

Cute. I'm on the waitlist to beta a new product, and have been offered the chance to move up in the list if I tweet about it. Not doing so.

He that preaches war is the devil's chaplain.

You must always strive to be the best, but you must never believe that you are.

I have always sensed the exhilaration and independence of being self-propelled. Besides, you can jog while pushing a baby carriage. Maybe I'm a product of Wonder Woman comic books

There is something essentially sanguine about me, which I am inclined to attribute to the fact that I was born by caesarean section. It must affect you.

Profitability is the consequence of doing business in the right way, to honor God.

Hold everybody accountable? Ridiculous!