Leaders grasp nettles.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

It's a luxury being a writer because all you ever think about is life.

I really should be studying now, but you're much more important to me than a .50 calibre machine gun.

You know, I listen to contemporary music all the time

After I told my wife that black underwear turned me on, she didn't wash my Y-fronts for a month.

Happie is hee that chastens himselfe.

Woman is the salvation or the destruction of the family. She carries its destiny in the folds of her mantle.

What you'll need most is courage. It is not an easy path that you've set your foot upon.

Every experience proves that the real problem of our existence lies in the fact that we ought to love one another, but do not.

It's just kind of, we do a lot of songs when it's an artist of that magnitude, like Beyoncé. You're not sending her one song; you're sending her 20 ideas.

Give your child a spanking once a day. If you don't know why, he does.