A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

When the morning sun wakes up, the darkness in the valleys looks for a place to hide!

The minute what you think of as radical becomes an institutionalised, funded operation, you're in some trouble.

People who say money doesn’t matter are like people who say cake doesn’t matter—it’s probably because they’ve already had a few slices.

Affluence = abundant flow.

Systematically identity top designers as early as possible. The best are often not the most experienced.

Gratuitous fat jokes always hurt, no matter what.

We must follow nonviolence and love.

To me, the highest expression of life is art with jokes. It's very rarified, very difficult to accomplish if you want to be more than just funny, and more than just jokes about human gaseousness.

I believe the Rolling Stones wanted to play in Golden Gate Park.

Japanese are very proud and workaholics. Proud workaholics.