When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Can you see the power emotion has to distort out outlook? Makes you wonder, did you have a bad day, or did you make it a bad day?

We’re all just ingredients. What matters is the grace with which you cook the meal.

I never know tomorrow what I might be doing. I just ask God to lead me and show me and direct me and help me and support me in it. So I just wait to hear the call.

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.

I've done it for a long time and I didn't expect it to be any different here.

I got a cow that went dry and a hen that won't lay, a big stack of bills that gets bigger each day.

How much better to pursue a straight course and eventually reach that destination where the things that are pleasant are the things that are honorable finally become, for you, the same.

We are the short of people that make health insurance popular.

If you are creative, you get busier as you get older.

Truth from the mouth of an honest man and severity from a good-natured man have a double effect.