Don’t tell me how good you make it; tell me how good it makes me when I use it.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Love may start out as a good feeling, but to love someone long-term is an act of the will.

Aygi Cycle (4)Coarse hawthornbeloved uncle'smemory entwinedamong itsgnarled andarmored limbscopy ofLolita byhis deathbed

If it was that easy, the American military would have figured it out years ago.

I don't think people were that interested in what I was doing for the most of the 1990s.

The natural world is a package deal; you don't get to select which facts you like and which you don't.

You don't even need the director's judgement. It's too much.

You must build your House of Parliament on the river: so... that the populace cannot exact their demands by sitting down round you.

Any arbitrary turning along the way and I would be elsewhere; I would be different.

Humility saves man: pride makes him lose his way.

Nature is a language - can't you read?