Michael J. Silverstein Quotes
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Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.
Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Respond to your customer's dissatisfactions with precision and power.
I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.
Curiosity is the greatest source of ideas, retail revolutions, and insights.
You need to have sufficient resources against your priorities. Your eyes have to be open every day.
All great companies have spirit and culture. Mean spirited returns mean spirit.
If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.
A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Epidemics of "bad" voice can kill your reputation overnight.
The choices we make define our future.
Failure to make the tough but necessary choices means slow painful death.
I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
You make money when you get visitors to go through the entrance at capacity.
All companies have many opportunities. Strategy is about allocation of resources and priorities.
Take an expansive view of the consumers needs and expand beyond your current boundaries.
Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.
Define a winning proposition that is consumer right and delivers margin accretion.
My best clients tell stories that inspire. They tell stories about situations that you can identify with.
People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Truth is so difficult to hear about. It must be experienced.
Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.
Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.
Completely understand the customer by seeking an intense, complete and empathetic understanding.