Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Respond to your customer's dissatisfactions with precision and power.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

You got beat up. Bones and bruises heal. Those girls didn't win because they didn't do what they wanted. They wanted to break you. I was already broken."You're not broken at all.

What is reason given me for, if I am not to use it to avoid bringing unhappy beings into the world!

I love research and being educated. It's a great job being able to step into all kinds of professions and into other people's shoes.

Don't talk about your diet. It's just boring, and the last thing you need when dieting is to be considered boring.

Enclosing every thin man, there's a fat man demanding elbow-room.

The imagination is literally the workshop wherein are fashioned all plans created by man.

I'm finally locked into the now, and it's great.

I hate negative songs; I won't sing them. It doesn't matter if it's sold 2 million more albums.

I don't believe in giving people money. In Sunday school [you learn] that if you teach a man to fish, you feed him for life; but you give him a fish, you feed him for a day.

The addiction isn't your problem - it is what you use to cope with your problem.