You can't save souls in an empty church.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

You never know when the truth will come home. You can’t choose the time. The time chooses you.

When you settle for anything short of the best life God wants to offer you, then you have been tempted to remain safe and the accountability for not changing your life becomes your prison of regret.

There are people everywhere standing in line at the movies, buying curtains, walking dogs, while inside, their hearts are ripping to shreds.

I love you, " I said to her. "From the bottom of my heart. I don't ever want to let you go again. But there's nothing I can do. I can't make a move.""Because of her?"I nodded.

Have you ever considered that you shouldn't pray for God to deliver you from your enemies, rather deliver you from yourself so you can not hate them?

The State thrives on war - unless, of course, it is defeated and crushed - expands on it, glories in it.

I think we can all use a little more patience. I get a little impatient sometimes and I wish I didn't. I really need to be more patient.

In Hollywood, Oscar is king.

I don't like it when people don't act on their words.

Words may inspire, but only ACTION creates change. Most of us live our lives by accident - we live life as it happens. Fulfillment comes when we live our lives on purpose.