When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

We are to love God for Himself, because of a twofold reason; nothing is more reasonable, nothing more profitable.

A good use for me is to let me go away with my sewing machine and come back with some really new stuff.

Over the past 50 years Bob Hope employed 88 joke writers who supplied him with more than one million gags, and he still couldn't make me laugh.

I drink exactly as much as I want, and one drink more.

Mostly, he taught me about friendship and selflessness and, above all else, unwavering loyalty.

You’re not going to be a 1.000 hitter all the time. You’re going to be more wrong than right. You just have to correct your errors as quickly, as economically, as possible.

Greatness doesn’t come from what you do, but from who you are.

I'm a sexual person. A lot of different people turn me on and have over the years, and I've always wanted to make it very clear that this was not coming from some sort of antimale point of view.

You have to be careful how you're using the word boycott.

Upon these two foundations, the law of nature and the law of revelation, depend all human laws.