A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

There's no room for me in your world

The chief ability of an executive should be his ability to recognize ability.

Self-confidence is a terrible, terrible thing; it's also the most attractive thing.

If it weren't for the law, I would steal books; if it weren't for my purse, I would buy them.

Dependency encourages social problems.

I really want to help people. I really want to give somebody that hope that they need to keep going.

If you cannot speak your brokenness, your brokenness will speak for you.

Plays never feel like the right thing to do at the time.

The mistletoe hung in the castle hall, The holly branch shone on the old oak wall.

People are always teaching us democracy but the people who teach us democracy don't want to learn it themselves.