Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Integrity is a bugger, it really is. Lying can get you into difficulties, but to really wind up in the crappers try telling nothing but the truth.

Jesus was more forgiving to those who made mistakes in love than to those who judged each other harshly and were cold of heart.

Hate looks just like everybody else until it smiles. Until it spins around and lies with lips and teeth carved into the semblance of something too passive to punch.

Not every one of us sees the beauty of the stars and innocence of the moon by looking at sky.

What a fine weather today! Can’t choose whether to drink tea or to hang myself.

To her friends said the Bright one in chatter, "I have learned something new about matter: My speed was so great, Much increased was my weight, Yet I failed to become any fatter!"

Hoe while it is spring, and enjoy the best anticipations. It is not much matter if things do not turn out well.

I like some time away to recharge the batteries, not only physically, but emotionally so that I get to the point where I'm just dying to direct again and then that's the right time to do it again.

Universal suffrage is sound in principle. The radical element is right.