Branding is the process of connecting good strategy with good creativity.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Ever since the other boy had arrived half way through the semester, he'd been so blue, he was practically iridescent.

The act of giving is simply a behavior, and the gift merely a symbol. It is the energy behind both that will determine their impact on our lives.

The worst part of directing is always seeing the first assembly. It's devastating. It really is. It's like going into the delivery room and you can't wait to see your baby, and it's a crocodile.

I love kids and I maintain that they are our future, that we adults owe them the ability to achieve their potential and that we don't own this planet. We hold it in trust for them.

As wounded men may limp through life, so our war minds may not regain the balance of their thoughts for decades.

Violence against women is as American as apple pie. I know, not only as a legislator, but from personal experience.

In the career of a prodigy there invariably comes a time when it is compelled to relinquish being very clever for a child, and has to enter the business of life in competition with adults.

I think hair is just, like, the most important thing about you.

The Federalist Society has done more for the health of the law than any organization I have witnessed in my career.

I will tell the stork-man.