You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

We are the most informed people in the history of civilization—and yet the most confused. Though our heads are crammed with knowledge, our hearts are empty.

The promise of spring's arrival is enough to get anyone through the bitter winter!

Was there some basic flaw in her makeup that made her keep falling in love with this man who couldn’t love her back?

The campaign against polygamy, around which a lot of anti-Mormon sentiment was organized, seems horrific to me.

It is possible to exert a power over all things, all beings. But we must begin with intent always.

I love animals. I couldn't eat a whole one but I'll split one with you if you want.

The thing we need most is each other.

I grew up in Palestine, West Virginia, which is mostly a farming community; there aren't a lot of jobs.

I also know that there have been many times in our history when the proximity of an election has induced exactly the kind of leadership and consensus-building that produce progress in our democracy.

Many of us do not believe in capital punishment, because thus society takes from a man what society cannot give.