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Leo Burnett Quotes: The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
         

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.


Leo Burnett
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Other quotes of Leo Burnett


When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.



Don’t tell me how good you make it; tell me how good it makes me when I use it.

Don’t tell me how good you make it; tell me how good it makes me when I use it.



Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.



What helps people, helps business.

What helps people, helps business.



If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.



Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.



Products are made in the factory, but brands are created in the mind.

Products are made in the factory, but brands are created in the mind.



Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.



I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.



Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'





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The church should not be pampered but rather prepare for, and expect, persecution—for it is Christ’s body on earth.

The church should not be pampered but rather prepare for, and expect, persecution—for it is Christ’s body on earth.



Jennifer where are you going, dear? Dinner will be ready in a minute. Your brothers found a few unattended five year olds.

Jennifer where are you going, dear? Dinner will be ready in a minute. Your brothers found a few unattended five year olds.



All my life I’ve been a lady bruiser, a wrong chooser, school refuser, drug abuser, born loser; clothes bummy, nose runny, it wasn’t funny

All my life I’ve been a lady bruiser, a wrong chooser, school refuser, drug abuser, born loser; clothes bummy, nose runny, it wasn’t funny



When I was a little boy, I told my dad, 'When I grow up, I want to be a musician.' My dad said: 'You can't do both, Son'.

When I was a little boy, I told my dad, 'When I grow up, I want to be a musician.' My dad said: 'You can't do both, Son'.



There's a lust to get on TV.

There's a lust to get on TV.



I don't have to tell you it goes without saying there are some things better left unsaid. I think that speaks for itself. The less said about it the better.

I don't have to tell you it goes without saying there are some things better left unsaid. I think that speaks for itself. The less said about it the better.



Nothing can be further than the truth.

Nothing can be further than the truth.



We need happy, productive citizens on our planet for us to survive.

We need happy, productive citizens on our planet for us to survive.



Speaking for myself, my very integrity as a human being needs to include my freedom to explore who I am both spiritually and sexually. Not just to explore - but to practice.

Speaking for myself, my very integrity as a human being needs to include my freedom to explore who I am both spiritually and sexually. Not just to explore - but to practice.




Quote Description


This page presents the quote "The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.". Author of this quote is Leo Burnett. This quote is about advertising, believable, believability, opinion, economy,.