Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Everything’s bad, until you find something worse.

Not many people can boast a photo of their grandmother posing for kiddiporn.

Both individual skill (art) and chance are important factors in determining success or failure.

All programming is maintenance programming, because you are rarely writing original code.

Hart is still like that little tub of vaguely milklike gunk that comes with airline coffee. It is labeled a "nondairy" product. Fine: we know what is is non, but what is it?

The self is only a threshold, a door, a becoming between two multiplicities

Running more doesn't do you any good. You've got to be successful more.

Took a vow to protect and serve, All you do is disrespect and murder. I ask that you not hurt my kids; This is where you work...this is where I live.

I ask you to remember that the Japanese troops are a strictly disciplined force and perform their duties with as little harmfulness as possible.

It is in a small village in the Pyrenees where no one knows me 7that my life will come to a close.... There is not enough time remaining for me to write all the letters I would like to write.