Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Never let the salt of your tears be tasteless in grief.

Sustainability is no longer about doing less harm. It's about doing more good.

Happiness, however, is not the result of any one single cause. It is the result of many ideal states of being grouped together into one harmonious whole.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

[Reading Swing Time] made me a feel a little bit like when I used to read David [Foster] Wallace. Like, "I can't play that game. I wish I could, but I can't do it."

When I was governor, if I told a joke in front of the press - I learned. I would go, "That was a joke, joke, joke," and I'd say it three times.

When the music is physically demanding, I want to make sure that the effort involved is put across to the audience through physical gesture.

I don't have to live this lavish lifestyle.

Loving isn't liking and it takes liking to live together.

If a poet interprets a poem of his own he limits its suggestibility.