If you can’t advertise yourself, what hope do you have of advertising anything else?

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The strongest bonds are of the heart.

I felt bad for the girls in my school, who flocked to prom like it was the second coming of Christ, complete with double-rainbows and unicorns.

People it seems, are busy leading their lives into the future, whereas psychology, for the most part, is busy tracing them into the past.

Let’s train ourselves to not hate each other. We all come from the same consciousness in the mind.

Confident persons hit roadblocks while pursuing their dreams and objectives, but they look for an alternate route rather than giving up and going home.

If you teach a poor young man to shave himself, and keep his razor in order, you may contribute more to the happiness of his life than in giving him a thousand guineas.

The most meaningful and spiritual prayers I have experienced contained many expressions of thanks and few, if any, requests.

At the entrance to the original tower, there is a stone into which Jung carved some words with his own hand: 'Cold or not, God is present.

How often from the steep Of echoing hill or thicket have we heard Celestial voices to the midnight air, Sole, or responsive each to other's note, Singing their great Creator?