I'm skeptical of any mission that has advertisers at its centerpiece.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Why do all your brilliant ideas involve felonies?

She hadn't gone back in time. The idea was

The only service a friend can really render is to keep up your courage by holding up to you a mirror in which you can see a noble image of yourself.

There was a French activist and writer, Simone de Beauvoir, who said, 'You are not born woman. You become one' ... Words I live by.

Politics, in my judgment, has become not just the means to a policy ends, but it's become the end itself. Politics has become the sport that we all watch, and we all pay attention to.

I was always the weirdo at school. When I became a model [at 16], I didn't tell anybody. I was terrified that the kids would rip me to pieces.

I stayed really physical during my pregnancy. I stuck to my normal pre-pregnancy workout, minus the stomach exercises and twisting. I really felt it helped my whole well-being.

If you take my sayings and explode them in the air, they remain only sayings. But if you fit them together in their correct places, you will have the whole story.

I get recognised a fair bit. It goes up when Peep Show or the sketch show is on the telly or when were doing loads of interviews.

Do you sometimes look up from the computer and look around the room and know you are alone, I mean really know it, then feel scared ?