Everything you are comes from your choices.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

Culture is more important than vision. Some leaders have great vision, but have created a toxic culture where that vision will never happen.

It is not wise to be wiser than is necessary.

My first scene was a streaking scene, I had to streak at a footy game, thats how I get introduced.

To be the best you have to beat the best

People want what they want. And I guess that is a reason we have this big credit card problem and a lot of these foreclosures.

I feel passionate about nurses. I would do anything for nurses. Anything.

There is no telling how many wars it will take to secure freedom in the homeland.

I won't eat veal, and my mum won't eat lamb, because she thinks it's a bit harsh to eat cute things.

Most things don't stay the way they are very long.