Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

We use mindfulness to observe the way we cling to pleasant experiences & push away unpleasant ones.

The universe seems to be a lot like a car or a computer, in that it's designed to be user-friendly, which doesn't necessarily require the user to have a clue what's going on under the hood.

Watergate provides a model case study of the interaction and powers of each of the branches of government. It also is a morality play with a sad and dramatic ending.

I've seen people twitter in haiku only.

My house was bugged. They couldn't find any information on me being a subversive because I happen to love America; I just don't like some of the things the government is doing.

Men are as innocent as the morning to the unsuspicious.

You take a really sleepy man, Esmé, and he always stands a chance of again becoming a man with all his fac — with all his f-a-c-u-l-t-i-e-s intact.

Somewhere along the line I knew there'd be girls, visions, everything; somewhere along the line the pearl would be handed to me.

I didn't like children. I didn't think of myself as a child. I didn't like any of the things other children were interested in.

If the church does not identify with the marginalized, it will itself be marginalized. This is God's poetic justice.