Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Having made the decision to love, had I chosen life instead of death?

The banks are not lending, at least from what I see. They were so wild and reckless back in the good times that they got burned terribly.

The Mets have shown me more ways to lose than I even knew existed.

If Jesus was a baby, there was a point, on that Holiest of nights, in that Holiest of mangers, where he made a big, Holy load.

Always watch your back - when I was fourteen I got a tattoo of an eye on the back of my neck, so I could say I was always watchin' my back.

What really matters is the name you succeed in imposing on the facts - not the facts themselves.

Of the many rights of ladies, the best should be to be considered a mother.

Ive been more single than not in my short life.

It is a language which is being molded by writers to do delicate things and yet be in the grasp of superficially educated people.

From his brimstone bed, at break of day, A-walking the Devil is gone, To look at his little snug farm of the World, And see how his stock went on.