You cannot bore people into buying your product - you can only interest them in buying it.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

One of the signs of passing youth is the birth of a sense of fellowship with other human beings as we take our place among them.

Expert: a man who makes three correct guesses consecutively.

We decided to redefine the bottom line at Ben & Jerry's

And marking off time struck me as something like counting empty spaces—spaces you know can't ever be filled.

There's no issue whatsoever. Ted Cruz has dual citizenship, because his mom is a U.S. citizen, so he gets naturalized citizen as a result of that.

Meditate. Let the light of the heart engulf you.

The preachers commission is to declare the whole counsel of God; but the cross is the center of that counsel.

Life is short. People are not easy to know. They're not easy to know, so if you don't tell them how you feel, you're not going to get anywhere, I feel.

For centuries, Cubas greatest resource has been its people.

They say time flies, but you keep breaking it’s wings.