Expert Quotes
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
If you don't build a personal brand, someone else will brand you with the wrong label.
Specialization, concentration and consistency is the key to outstanding performance... Love your zone!
Fit yourself where you are before you fix yourself where you can be!
My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency.
Every person has the inherent right to "self-proclaim"--to announce, at any time he chooses, that he is on any level he chooses to be on.
In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
No matter how talented or skilled you are, you will never reach your full potential without expert guidance.
Do we follow the road life’s placed before us? Or do we dare step up and forge an exceptional path. A path fraught with struggle and sacrifice, Yet one whose outcome places us in destiny’s arms.
The biggest mistake a person can make is to lie to an engineer about a subject that they specialize in.
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
It used to be said "Build it and they will come, " now it is "Build it and bribe them in".
To create growth in business, you must control your branding, marketing, and lead generation.
Your expertise can elevate your impressions to bring you to an entirely new realm.
When you have paid the price, earned the right, and done the homework to be called an expert, people perceive you differently.
This book is all about helping you get your name and message automatically posted online by others.
Be the master of your craft in black and white, kick asses and run wild with it locally and globally.
Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable
You need to position yourself to your referral sources and your current clients as providing exceptional value and experiences in everything you do
The viral marketing seeds have already been sown and you can come along with me on this journey...
I believe in not trying to control things that are out of my control or none of my business.
Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.
You need to determine the field of your gift and enter into the realm of experts for that calling
We need to apply the rules of 10, 000 hours in order to achieve the level of a skill commensurate with the status of a world-class expert
