I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

First we eat, then we do everything else.

Dare to be naive.

He never felt lonliness except when he was happy.

I never wanted to write the sort of song that said, 'Look at how abnormal and crazy and out there I am, man!'

The principle aim of psychotherapy is not to transport one to an impossible state of happiness, but to help (the client) acquire steadfastness and patience in the face of suffering.

But the great thing, and the horrible thing about the web is you can just throw stuff up there and it doesn't cost anybody anything.

I don't believe in an annual dose of film music for the sake of it being film music. If we program film music, it will be because there is a real artistic reason for doing so.

The simple shepherds heard the voice of an angel and found their Lamb; the wise men saw the light of a star and found their Wisdom.

Wisdom begins when you discover the difference between "That doesn't make sense" and "I don't understand.

Maybe clothes are a form of creative expression for me. An outlet. Because I don't get to express myself creatively through my official duties.