There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
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Other quotes of David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
The more informative your advertising, the more persuasive it will be.
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Our business is infested with idiots who try to impress by using pretentious jargon.
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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You learn, just as you learn good manners, how to approach things with a certain amount of diplomacy.
