There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

The Christian life means putting off the character of the world and putting on the character of Christ.

among roses, be a rose, among thorns, be a thorn

On the way from mythology to logistics thought has lost the element of self-reflection and today machinery disables men even as it nurtures them.

She wouldn't come back. She hated me. She hated Nan. She hated my mom. She hated her father. She wouldn't come back here... but God, I wanted her to.

Show me a bad script and I will show you a big payday.

One-half of the ills of life come because men are unwilling to sit down quietly for thirty minutes to think through all the possible consequences of their acts.

His mind was indeed my library, and whenever it was opened to me, I entered bliss.

Last night we had Bill Clinton, the former president. Security was as tight as Governor Christie's yoga pants.

I really think I'm at the top of my game right now, and I have the tools that I've learned over the years, so I feel really good about what I'm doing onstage now.

We don't need more #contentmarketing, we need more relevant content.