The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

Play around. Dive into absurdity and write. Take chances. You will succeed if you are fearless of failure.

Let them see you cry. Let them see you sweat. Let them see you bleed. Those three drops make you human. Never fear to show your humanity. It’s the bravest act of all.

Creativity is the mother of invention.

I grew up in a secular suburban Jewish household where we only observed the religion on very specific times like a funeral or a Bar Mitzvah.

As an actor, I travel around a lot and live in a lot of hotels, and many times I've been in a town where the only entertainment to be had is what you find in the hotel bar or lobby.

Children are wonderful. It don't take plenty y'know. Just a nice girl who don't take birth control. Sexual intercourse is a lovely thing.

I am proud to do so for I know that by supporting George W. Bush, I serve my country well.

He who has fostered the sweet poison of love by fondling it, finds it too late to refuse the yoke which he has of his own accord assumed.

Twenty years from now if there is some obscure trivial pursuits question, I am confident I will be the answer.

Your cause of sorrow must not be measured by his worth, for then it hath no end.