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Frank Luntz Quotes: The way you communicate an idea is different than the way you communicate a product.
         

The way you communicate an idea is different than the way you communicate a product.


Frank Luntz
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The way you communicate an idea is different than the way you communicate a product.
         



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"Frank Luntz Quotes." Quoteslyfe.com, 2024. Fri. 29 Mar. 2024. <https://www.quoteslyfe.com/quote/The-way-you-communicate-an-idea-is-288477>.




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Other quotes of Frank Luntz


The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.



It's not what you say, it's what people hear.

It's not what you say, it's what people hear.



A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.



It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.



Politics is gut; commercials are gut.

Politics is gut; commercials are gut.



Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.



I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.



Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.



You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.



It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.





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We are both broken people but our pieces fit together.

We are both broken people but our pieces fit together.



I'm always surprised reading my old journals. There's this idea that life is hard now, but then I'll reach that moment where it'll change. But there's no summit. It's a constant climb.

I'm always surprised reading my old journals. There's this idea that life is hard now, but then I'll reach that moment where it'll change. But there's no summit. It's a constant climb.



In order to access a warrior's courage, we must explore why we are so committed to our story and what we are afraid will happen if we give it up.

In order to access a warrior's courage, we must explore why we are so committed to our story and what we are afraid will happen if we give it up.



For hate is strong, And mocks the song Of peace on earth, good-will to men!

For hate is strong, And mocks the song Of peace on earth, good-will to men!



I also said, men are like curling irons, they never get out of your hair. And they are like government bonds, they take so long to mature.

I also said, men are like curling irons, they never get out of your hair. And they are like government bonds, they take so long to mature.



Love is not just tolerance. It's not just distant appreciation. It's a warm sense of, 'I am enjoying the fact that you are you.'

Love is not just tolerance. It's not just distant appreciation. It's a warm sense of, 'I am enjoying the fact that you are you.'



Educate a woman and you educate her family. Educate a girl and you change the future.

Educate a woman and you educate her family. Educate a girl and you change the future.



Orange? Like Effie's hair?" I say. "A bit more muted," he says. "More like sunset.

Orange? Like Effie's hair?" I say. "A bit more muted," he says. "More like sunset.



And there will continue to be a specific threat, and there will continue to be terrorism, as there has been for as long as human history exists.

And there will continue to be a specific threat, and there will continue to be terrorism, as there has been for as long as human history exists.




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This page presents the quote "The way you communicate an idea is different than the way you communicate a product.". Author of this quote is Frank Luntz. This quote is about idea, way,.