Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

He [Shakespeare] was a wordsmith who loved to act and to see things from many points of view.(...) His genius lay in being able to see all sides of an argument.

It was sweet and lovely, that smile, perhaps the more so because it wasn’t complicated by much in the way of thought.

What counts can't always be counted; what can be counted doesn't always count.

Building my career hasn't been attached to my dad. It's been me figuring things out for myself.

Whatever it takes for you to find your freedom, that's what you've lived.

Being with Mary was different because...he wasn't the only one who wanted to make love to her. The beast wanted her, too. The beast wanted out so it could take her.

The president really shouldn't be involved in terms of dictating what course the investigation should take.

Obedience is a choice. It is a choice between our own limited knowledge & power & God's unlimited wisdom & omnipotence.

Niobe would have been called most blessed of mothers, had she not seemed so herself.

If you fully believe you will be successful and can visualize yourself being successful, you will succeed