Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

Avoid loud and aggressive persons, they are vexations to the spirit.

If we like a person, all his attributes will manifest within us. If we like a pickpocket, even his attributes will manifest within us.

The question isn't whether the world is perfect.The real question to consider is: If it were, would you still be in it?

It’s easy to fall in love online with someone you’d slide away from on a bus stop bench. A little too damn easy.

I'm a Muslim, but I think Jesus would have a drink with me. He would be cool. He would talk to me.

We hear tears loudly on this side of Heaven. What we don't take time to contemplate are the even louder cheers on the other side of death's valley.

It is what the Taoists say: The way to do is to be.

Do you know why they call a drummer's seat a throne? Because drummers are kings and queens.

It was a bright cold day in April, and the clocks were striking thirteen.

Many women tend toward the interdependent end of things, we tend to see ourselves in relationship to others to a far greater degree than men.