The people who are right a lot often change their minds.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Came they, in their droves, one after the other, hundred after hundred, thousand after thousand, engulfing all before them, each line a merciless wave from a boundless sea of bold men.

It takes a special courage to challenge the rigid confines of our accustomed story. It’s not easy to radically alter our views about where happiness comes from but it’s eminently possible.

One of the greatest things in human life is the ability to make plans. Even if they never come true-the joy of anticipating is irrevocably yours. That way one can live many more than just one life.

It could still be a good night if you play your cards right.

The backbone of surprise is fusing speed with secrecy.

There is no way any rational, reasonable person can say that the Bush Administration has been good for America.

You never get a straight answer from captains. You should know that by now.

Pro-life includes improving life after birth.

I am the daughter of the Chairman of the Board and thus, was raised with great music.

I’m past photographing to see what things look like photographed.