People who were right a lot of the time were people who often changed their minds.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

To bring your dreams into reality, write down all details of your process from A-Z

Don’t be afraid to really use your imagination. Let it run wild. It’s one of the most powerful tools you’ve got.

You really have to act your pants off to stay alive. I thrive on that; I rise to the occasion of the circumstances.

As we come to the Bible, we can come with the holy anticipation of actually meeting with God.

All you god damn dirty Catholics can cath-o-lick my balls.

It's surprising that the world is understandable to the extent that it is.

Instead of dwelling on negative thoughts, cause your mind to dwell on peace and joy.

Things change so fast, you can't use 1971 ethics on someone born in 1971.

The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

I love amazing people. I love dazzling them. That's why I think performing magic is one of the greatest things a person can do.