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William Bernbach Quotes: No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
         

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.


William Bernbach
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"William Bernbach Quotes." Quoteslyfe.com, 2024. Sat. 27 Apr. 2024. <https://www.quoteslyfe.com/quote/No-matter-how-skillful-you-are-you-1153315>.





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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.





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Hold everything in this world lightly. Tight enough to show love, but loose enough to easily let go.

Hold everything in this world lightly. Tight enough to show love, but loose enough to easily let go.




Censorship laws are blunt instruments, not sharp scalpels. Once enacted, they are easily misapplied to merely unpopular or only marginally dangerous speech.

Censorship laws are blunt instruments, not sharp scalpels. Once enacted, they are easily misapplied to merely unpopular or only marginally dangerous speech.



The only thing I have to lose going into this fight is anxiety, fear, worry; all those kinds of negativity.

The only thing I have to lose going into this fight is anxiety, fear, worry; all those kinds of negativity.



If you get labeled a winner, people come along for the ride. Might as well enjoy it and they should too.

If you get labeled a winner, people come along for the ride. Might as well enjoy it and they should too.



Donald Trump is a danger for the world, and I will do everything to oppose the fear and hate that has settled in.

Donald Trump is a danger for the world, and I will do everything to oppose the fear and hate that has settled in.



Love, you are eternal like springtime.

Love, you are eternal like springtime.



I think the goal is in general to broaden my fans' perspectives and their horizons. Not to be cliché. But to introduce them to things that they may not have introduced to themselves.

I think the goal is in general to broaden my fans' perspectives and their horizons. Not to be cliché. But to introduce them to things that they may not have introduced to themselves.



Life is meaningless only if we allow it to be. Each of us has the power to give life meaning, to make our time and our bodies and our words into instruments of love and hope.

Life is meaningless only if we allow it to be. Each of us has the power to give life meaning, to make our time and our bodies and our words into instruments of love and hope.



It's funny how you can think you know someone pretty well, and then something happens or they do something that makes you understand that you didn't really know them at all.

It's funny how you can think you know someone pretty well, and then something happens or they do something that makes you understand that you didn't really know them at all.




Quote Description


This page presents the quote "No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.". Author of this quote is William Bernbach. This quote is about skillful, advantage, fall, gimmicks, matter,.