Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Kisses were better than potions.

My Jesus, fill my heart with so much love that one day it will break just to be with you. My Jesus, you know I have placed you as a seal on my heart. Remain there always.

Growing up, my ideals were Barbra Streisand, Cher, and my mom.

Be happy, honey. No one deserves it more. But don't forget... I'm keeping one little piece of your heart for myself. And if you ever want it back.. .you know where to find it.

Well if I was hanging out with The Bellas, I'd be pretty big too.

If women have confidence in themselves, they will have confidence in other women.

Once you have made up your mind, stick to it; there is no longer any 'if' or 'but'.

I don't believe in director's cuts and I also don't really believe in deleted scenes because the movie that is in theaters, that's what the director made.

I had a show that people thought used a laugh track. It wasn't; it was the real audience going crazy after everything that resembled a joke, that they could technically call a joke.

Don't let anything without a heart beat you.