It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

To fit the individual to live and to function in the institutional life of his day.

Know how to travel from your town to a nearby town without a car, either by bus or by rail.

All animals are born with innocence, curiosity and love.

It's such a waste to be subtle and vicious with people who don't even know that you're being subtle and vicious

My family fears that the Russians will assassinate me.

God is to creation as silence is to sound.

If I could keep a single moment for all time, that would be the one. I became the very air; I was full of stars.

Koga:"You got a problem with that muttface?" Inuyasha: Did you just call me a mutt?" Koga:"No, you're right. That would be an insult to canines.

Always know that if you’re not happy with yourself, no one else can change that, no girl or guy, no amount of money; only yourself.

He who has the gold makes the rules.