Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I believe that truth has only one face: that of a violent contradiction.

Leadership is about inspiration with character, not manipulation with position!

And you require no answers", Foamfollower was laughing in his gladness, "You are sufficient to every question".

"That of the person who sees other human beings as sinners," said the Master.

If the choice is between buying another building or a Pollock, I'd go for the Pollock every time.

Life is fragile, unless your in the NFL in which case you'll need to wear padding.

If you put all the European countries together, we are the biggest economy in the world.

The actors I looked up to when I was a teenager, they all just disappeared into different characters.

You can't lie when you dance. It's so direct. You do what is in you. It is impossible to dance out of the side of your mouth.

My pitch count as a general rule was 135. And I knew how many pitches I had when I went to the mound for the last three innings.